The Purpose Concepts Marketing Firm released a helpful training video about the 3 Units of Every Business.
If you divide your company into these 3 different divisions: Before, During & After.
You’ll discover that each division is critical to growing your company. The Before Unit gets leads in front of your sales team. The during unit converts those leads into customers and delivers a dream come true experience. The After Unit makes sure those customers become repeat customers. Because if you can get each customer to buy from you one more time you have essentially doubled your business.