Nowadays everyone goes online to find a business to work with. And almost all of them will go to Google.
Google is by far the most used search engine. Coming in 2nd is actually YouTube. People actually search in YouTube more than that do in Bing or any of the other search engines.
When they visit Google they will rarely ever get past the 1st page. So if your business isn’t on the first page of Google whenever someone searches for whatever you do….they won’t be calling you.
This is why “SEO is one of the most important things a business should focus on to grow their company” said RK Castillo, CEO of Purpose Concepts, a marketing firm in Honolulu that focuses on SEO Hawaii.
Some interesting stats were released a number of years back. When you look at the percentage of clicks that get distributed on the first page of Google. More than half will go to the #1 spot, 13% will go to the #2 spot and then it just drops from there. So you could even be on the 1st page of Google and not getting all the business you could get.
Think about this, what if your business was ranked at the #10 spot getting 2 out of every 100 people searching for whatever your business does to click over to your website. If you were to get your website up to jump 5 spots up, you would double your visitors to your website, which essential doubles your business. If you could get your website up 7 spots you could quadruple your business and if you could get all the way to #1 you would increase your business 2500%!
How you might ask?
If you are tracking and measuring. You know exactly the action you want people to take once they visit your website and that action should be trackable. Lets say this action is a phone call.
You should know that for every 100 people visiting your website you get X amount of calls. For that sake of this example lets say your website has a 10% conversion rate, or 1 in every 10 people that visit your website will call you.
Lets also say that you were ranked at the #10 spot and getting 100 visitors a day to your website from that Google search.
You do a little bit of search engine optimization to your website and you get your website up to the #5 spot and now you are getting not 100 visitors a day but 200 visitors a day. 1 in every 10 visitors leads to a call. So instead of getting 10 calls a day, you are now getting 20 calls a day.
You should also be tracking your closing rate. If you get 100 calls how many turn into customers? Lets say 10% again.
So you were getting 1 new customer a day from your old google ranking. Now you are getting 2 new customers a day. Doubled Your Business!
So you work on some more SEO….get to the #3 spot and now you are getting 400 visitors a day, 40 phone calls and 4 new customers a day. Quadrupled your business!
Get it to #1 and now you’re getting 5000 visitors a day, 500 phone calls and 50 new customers a day!
This is why you should spend some time working on your website. Check this out For more info on how to get SEO in Hawaii
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